The game has changed with businesses eagerly parting with cash to make sure that superstars are effectively utilized to advertise their brands through the electronic news (still dominantly television) predicated on its viewership that is large base and in some cases the Print media can be utilized.
SET OF NIGERIAN A-LISTERS UTILIZED IN BRAND ADVERTISING:
1.Omo detergent (Adesuwa Oyenokwe - television presenter )
2.Chivita ( Jide Kosoko- Nollywood actor)
3.Chi Exotic (Sunny Neji - Artiste)
4.Peak Milk ( kanu Nwankwo- worldwide footballer)
5.Hollandia Milk( Ali Baba- comedian, Julius Agwu- comedian, Omotola Jalade Ekehinde- Nollywood actress, Bukky wright- Nollywood / TV actress)
6.Lux (Genevive Nnaji- Nollywood actress)
7.Amstel Malta (Dakore Egbuson- Nollywood actress)
8.Onga (Kate Henshaw- Nuttal- Nollywood /TV actress)
9.Robb( Julius Agahuwa- Worldwide Footballer)
10.Harpic ( Nkem Owoh- Nollywood actor, Bukky Wright- Nollywood/TV actress, Joke Silva- Nollywood / TV actress )
11.La Casera (Ikponwonsa Osakhiodua- Radio presenter)
12.Power Fist (D'Banj- Artiste)
13.Ok Sweets ( Osita Iheme, Chinedu Ikedieze, both Nollywood actors)
14.Mimi Noodles ( Bukky Ajayi - Nollywood/TV actress)
15.Guinness (Tu Face Idibia- Artiste)
16.Zain (Bryan Okwara- Mr Nigeria)
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The English language no doubt is our lingua franca in Nigeria, amidst a backdrop of approximately 250 diverse ethnic groups opting to communicate within their mom tongue. Movies happen part of our life since its inception in August 1903 at the Glover memorial hallway. Over the years, international flicks have dominated the Nigerian movie market and flooded our television displays. In the 70's and 80's, Indian and Chinese movies had a firm grip on the movie market, particularly aided by the proven fact that though the actors dialogued in their indigenous tongue we could nevertheless follow the unfolding styles thanks to the great subtitling techniques. The British using the James Bond 007 movies struggled against those movies. But, through the 90's to provide day, I've witnessed a twist that is dramatic choice for Hollywood movies based not only in the use of English language since the method of interaction, but also regarding the wider genres, cross appeal story lines, embodiment of most effects, with cutting edge technology at their disposal.
Nollywood generally embraces films shot within the English, Yoruba and Hausa languages regardless of the differences some have opined exist that lauds only the English language made movies to come underneath the ambit of Nollywood. Even the movies created by the Hausa folks have been done underneath the auspices of Kannywood (that they relate to as unique movie industry) which needless to say is pretty preposterous plus an erroneous belief. Nollywood represents the whole film Industry in the territorial jurisdiction of Nigeria and it's also absurd whenever individuals subtly create distinctive platforms for Yoruba / Hausa productions.